The JPMA Annual Industry Study

 Juvenile Products Manufacturers are constantly looking for market data insights for:

• Presentations to national retailers

• Competition, line extension and acquisition analysis

• Capital raising and expanding lines of credit

• Juvenile industry trends and business issues

Because of this, JPMA offers a suite of research as part of the Annual Industry Study which is free for JPMA members who participate.

The study consists of the following reports:

Part 1 – Manufacturer Data Summary – Shipment and Sales Data from 2015 & 2016 - An aggregate of 2015/2016 US Shipment and Sales data broken-out by individual product category, percent sales by classes of trade, mass merchandiser, and channel presence.

Part 2 – Industry Trends & Business Issues - A summary of business issues and trends that impact the juvenile product industry.

Part 3 – Secondary Research Related to the JP Industry - Census data and other secondary research relevant to the juvenile products industry.

JPMA members will be asked to participate in Parts 1 & 2 of the study over the course of this year. Members have the opportunity to participate in each part of the study independently from the other, however will only receive a copy of the report(s) that they specifically participate in. In other words:

• Participate in Part 1, you will receive the final Shipment and Sales Data report

• Participate in Part 2, you will receive the final Industry Trends & Business Issues report

• Participate in both, you will receive the final reports Part 1 and Part 2

All members of the association receive access to Part 3, the Secondary Research Related to the JP Industry.

What You Need to Know to Participate?

Data Collection is currently underway for Part 1, the Manufacturer Data Summary of the 2017 Study.

Members received instructions for participating directly via JPMA’s third party administrator, Karlamar Associates. Data for Part 1 of the study will be collected until August 9, 2017.

The questionnaire for Part 2, the Industry Trends & Business Issues section of this research, will launch over the summer. 

Part 3 of the study will be distributed to all JPMA members later in the year.

Questions about the JPMA Annual Industry Study can be directed to Lauren Pfeiffer, lpfeiffer@jpma.org or 856-380-6818.